Hatch history
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Scramblin’ Egg, a fast-casual restaurant concept developed by food truck owners Grant Veitenheimer and Nick Peterson, was the winner of the Hatch Bloomington business pitch competition in 2024, the contest’s inaugural year.
Starting in 2023, the Scramblin' Egg food truck served up fast, casual breakfast options in Bloomington, focusing on quality, service, and timeliness. Scramblin' Egg owners and founders Grant and Nick plan to use the Hatch award to establish a permanent brick-and-mortar location in Bloomington offering quick yet high-quality breakfast choices to better serve their growing customer base. Their long-term vision is to develop a business model that can expand nationally, and eventually globally, with Bloomington as the starting point.
The winning entry was selected based on two rounds of community voting and deliberation among a seven-judge panel that reviewed contestants’ pitches at the Top 25, Top 10, and Top 3 stages.
Congratulations to the Scramblin' Egg team!
Inaugural year: 2024’s Top 10
Click the images below to watch the Hatch Bloomington semifinalist pitches at the 2024 Top 10 pitch event at Bloomington Civic Plaza.
Arbor Furniture
Bloomington Greens
Coastal Coolers
Disinvested Youth Gaming Initiative
Indoor Dog Fitness
Kalsoni (Top 3 finalist)
Nunaa (Top 3 finalist)
Scramblin' Egg (contest winner)
The Arts Creative
The Jump
Our contest’s inspiration:
Hatch Detroit
Hatch Detroit was founded in 2011 by Nick Gorga, in partnership with Comerica Bank and TechTown, as a vehicle to champion and support independent small businesses throughout Detroit.
The Detroit competition awards the winning pitch $100,000 and invests in a larger cohort of participants through additional funding opportunities, education, exposure and mentoring.
Since 2011, over 50 Hatch alumni have opened storefronts and are responsible for over $13 million in economic investment throughout the City.
In total, alumni businesses employ more than 500 people throughout the Detroit area.
